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Media entertainment and politainment. Case study: Presidential elections in the Czech Republic
Sova, Matouš ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The present thesis "Media entertainment and politainment. Case study: Presidential elections in the Czech Republic" analyses political communication in the presidential election campaign in the Czech Republic. Political institutions are increasingly dependent on mass and new media. The notion of politainment is now an integral part of political news. The main aim of this paper is to introduce this concept in the context of the contemporary nature of political communication. The elements of politainment are analysed in the campaigns of the two most successful candidates applying for Head of state of the Czech Republic, Andrej Babiš and Petr Pavel. My primary focus is on the television appearances of both candidates in televised debates on Czech Television, FTV Prima and TV NOVA, which were the highlight of the entire presidential campaign. I was interested in the content of both candidates' messages and the overall character of the debates. In this thesis I am going to answer the following selected questions: What is the role of political communication in politics? How has its form changed since the 1990s? What do we mean by the term "politainment"? What are positive and negative aspects of politainment? What were the issues raised during the presidential campaigns? Can we consider the historic first direct...
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Television debates before the second round of the 2023 presidential election of the Czech Republic: Types of communication used by candidates according to functional theory
Pásler, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023. Based on Functional Theory, the aim of the paper is to identify the types of messages that candidates Andrej Babiš and Petr Pavel used in the pre-election television debates ahead of the second round of the 2023 presidential election. Furthermore, the aim is to compare these results with the findings of previous works analysing the pre-election debates of the 2013 and 2018 presidential elections. Furthermore, the time allocation given to the candidates in the debates is compared. The theoretical part of the paper first focuses on the link between politics and media, public and private ones and political communication, political actors, media campaigns and negativity. Next, the emergence of pre-election debates in the United States and the presidential election in the Czech Republic is described. The thesis includes a review of research on pre-election debates and a description of the Functional Theory used. Next, the thesis continues with the methodology. The practical part includes a description of the debates analysed on Czech television, on CNN Prima and on Nova. The practical part of the thesis used a content analysis based on W. L. Benoit's Functional Theory. Based on Functional...
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Public Opinion on Performance of President Petr Pavel - June/July 2023
Červenka, Jan
In its regular survey in June and July 2023 the Public Opinion Research Centre focused on questions concerning the Petr Pavel's presidency.\n\nIn all areas examined, positive evaluations prevailed over critical ones.\n\nRelatively most favorably, the Czech public rated how the president takes care of the seriousness and dignity of his office (78%) and how he represents the Czech Republic abroad (76%).\n\nCzech citizens were the most critical of how the president influences the internal politics (30%) and how he is in contact with citizens and knows their problems (29%).\n\nCompared to his predecessors Václav Havel, Václav Klaus and Miloš Zeman the current assessment of president Petr Pavel is relatively good, as a better evaluation of any of examined aspects of presidential performance was just rarely seen.
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Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with targeting and positioning of the presidential election campaign of Petr Pavel and focuses mainly on addressing the youngest generation of voters, Generation Z. The 2023 presidential election was different in several ways, but one of them was, for example, the targeting of some candidates to Generation Z. The generation currently includes the majority of voters who participated in the presidential election for the first time, and who may also have followed it more closely for the first time. The aim of this thesis is therefore to find out to what extent the targeting and positioning of the campaign was adapted to Generation Z in the development of the strategy, and also to find out whether Petr Pavel was able to reach this target group through the campaign and through which steps he achieved this. The theoretical part of the thesis first describes and defines the tools of political marketing, characterizes Generation Z and the specifics of their voting behaviour. In the practical part of the thesis, the aforementioned tools of political marketing are applied to the campaign of Petr Pavel. The information for this part of the thesis was obtained from a personal interview with the marketing director of the Petr Pavel campaign, Martin Klčo, conducted by the author of the...
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Comparison of selected Czech daily newspapers ahead of the 2023 presidential elections
Nováčková, Michaela ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
The bachelor's thesis focuses on the reporting of five selected newspapers between the first and second round of the direct presidential election in 2023. In the theoretical part, the thesis introduces the reader to scholarly concepts and terms related to normative expectations of a democratic society, such as objectivity, balance, impartiality, and others. In the descriptive part, it describes the Czech media landscape and touches more closely on the topic of media ownership. In the research part, using quantitative and qualitative content analysis, the author works with data collected from the Czech daily newspapers Hospodářské noviny, MF Dnes, Lidové noviny, Právo and Deník N and interprets the results based on four research questions.
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Chain emails during the 2023 presidential election
Novotná, Barbora ; Wolák, Radim (advisor) ; Klimeš, David (referee)
This thesis examines chain emails during the 2023 Czech presidential election. The practical part outlines the most important concepts related to disinformation. However, it also presents the impact of chain emails and their most common spread among the senior generation. It additionally looks at presidential election issues and disinformation shared directly by candidates. The second part of the thesis analyzes the chain emails shared two months before the election until the second round of the election and their impact on voters. Thus, the practical part deals not only with the content and language but also with the candidates' portrayal. It focuses on the main favorites of the election, Petr Pavel, Andrej Babiš and Danuša Nerudová. Nevertheless, at the same time it furthermore spotlights on candidate Jaroslav Bašta, who is directly linked to the disinformation scene. The practical part does not leave out the disinformation contained in the chain emails. During the research, the thesis uses both quantitative content analysis and qualitative semiotic analysis. By combining these two methods, it is able to provide a comprehensive picture of the influence of chain emails. Finally, the findings of both analyses are linked to a common conclusion that will present the influence of emails on voters.
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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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